Strategic management methods as an instrument for promoting sustainable development of the enterprise

Abstract

Abstract. In modern terms a major commercial enterprises management tasks is to develop sound long-term development plans based on setting clear priorities and targets. To solve this problem the analytical management function is needed like never before aimed at providing a full strategic decisions. Leading commercial enterprises and companies are increasingly using administrative methods and approaches, which are defined as methods of strategic management for the ensuring their strategic development. This is facilitated by objective reasons, increased competition, structural changes and transformation in the industry, the use of new technologies - all these changes require from management companies and commercial enterprises, foresight and rationality in decision-making, on the one hand, efficiency and instant response on customer’s requests and market needs, on the other.